International Business and Marketing

  Japan

• Tokyo: 
Tokyo

Term: Summer 
Dates: May 8 - June 20 (6 weeks)

Description: In the land of the rising sun, business dominates the horizon and continues to illuminate global economics, business, and marketing. This timely program delves into the marketing of goods and services both intra-nationally and across borders. Topics to be covered include international market-entry strategies and the general foundation of international strategy.

Students will undertake an intensive examination of these topics in the context of Japanese and Asian business. Dynamic classroom lectures will be enhanced by guest lecturers skilled in particular aspects of international business and marketing. Based at Nihon University in Tokyo, one of the top business schools in Japan, this program is the opportunity of a lifetime.

Highlights: Class schedules allow for day trips to popular sites in central Japan, including Kamakura, the ancient capital of Japan, as well as the mountain district around Mount Fuji, Japan's tallest mountain. The group will visit various sites in Tokyo to learn about Japanese business: the Tokyo Stock Exchange, the Japanese Parliament (the Diet), the Bank of Japan, and several companies involved in international trade.

Degree Level: Bachelors Degree (Undergraduate)

Cost in US$: $7075

Not Included: round-trip international airfare; passport; food (except as noted); books and supplies; personal travel/activity/spending money.

Experience Required: no

Participants Travel to Japan Independently

Application Process Involves:

• Other

Post Services Include:

• Alumni Network

Florida State University International Programs's Mission Statement: The Florida State University International Programs is committed to providing a quality international learning environment where students are challenged to be learners, leaders, achievers and contributors within a global community. In the twenty-first century students must be able to understand and perceive global change, and we are dedicated to exposing them to international cultures, lifestyles and languages.

Year Founded: 1957