International Summer School in Sport Marketing Management

  Italy

• Venice: 
Venice

Term: Summer 

Description: The International Summer School in Sport Marketing Management programme consists of a two-weeks full-time modules, aimed at preparing future professionals who will outperform in the exciting international sport industry.

The academic programme addresses the following major topics:
    * The sporting industry - strategic criteria for analysing the sporting context
    * Sports management in a marketing perspective
    * Internet-based communication and virtual communities in sport
    * Market research
    * Putting on large scale sports events
    * Managing the stadium
    * Strategic marketing decisions and customer relationship management
    * Internal and competitive analysis
    * Sponsorship
    * Quality in sports services
    * Sport communications & new media in sport

International Summer School in Sport Marketing Management is addressed to:

    * Undergraduates and postgraduates students, who want to expand their knowledge in the sport management area;
    * Junior industry managers, who want to increase their skills in specific sports business areas;
    * Non-marketeers, who want to integrate their professional skills with commercial techniques;
    * Sport, media, event and communications professionals, who look for a "hands on" sport management education programme;
    * All the people, who are, at different level, interested in a better understanding of the sport industry scenario and its marketing and business processes;
    * All the the sports passionates, who want to experience a different and smarter way of spending their holidays.

Highlights:
* Lessons are every day (Monday to Friday) from 9.30am to 4pm.
* Lunch time is from 12.45pm to 2pm. Lunch is given at the Campus Restaurant and included in the tuition fee.
* Mid-term exam will take place on Friday, the 31st of July.
* Final exam will take place on Friday, the 7th of August.

Degree Level: Bachelors Degree (Undergraduate)

Cost in US$: 2,525

* Single and double-rooms accommodation are limited and available on a "first to come, first to have" base.

Date of the application will formally guarantee the right to be accommodated at the Campus Residence.

Participants are expected to pay the full Course fees after having received formal confirmation of acceptance on the course.

Experience Required: no

This Program is open to Worldwide Participants.

Participants Travel to Italy Independently

Typically Participants Work Independently or in Groups

Application Process Involves:

• Online Application plus Application Assessment
• Resume

Post-Program Services Include:

• Alumni Network