International Marketing and Media Communications in Costa Rica & Nicaragua

  Costa Rica

• San Jose: 
San Jose

  Nicaragua

Granada

Term: Summer 
Dates: May 19 - June 2, 2008

Description: International Media/Marketing Communications in Costa Rica and Nicaragua is a hands-on, culture-based examination of media outlets and marketing communications at agencies in San José and other locations in Costa Rica and Nicaragua. Lectures, site visits, and presentations will cover several leading industries in Costa Rica with a focus on eco-tourism. Students will gain an international perspective on print, broadcast and online media, public relations and advertising. In addition to daily seminars and site visits, students will travel to significant cultural and historical sites in and around San José, and participate in excursions to Arenal Volcano, colonial Granada, Nicaragua and the Pacific beaches of Punta Leona.

Highlights: Academic Program

JOUR 500 Topics in Journalism: International Media/Marketing Communications in Costa Rica and Nicaragua (3 credit hours)
This course provides an overview of Costa Rican and Nicaraguan historical, political, economic, social, and ecological development. This background provides the basis for the study of journalism and mass communications in these Central American countries. While in Costa Rica, students will explore major sites of interest related to news media and marketing communications, with a particular focus on eco-tourism. Site visits include professional advertising and public relations agencies; La Nación, one of the most important dailies in Latin America; Canal 7 broadcast station; Doka Café coffee plantations; the Institute for Costa Rican Tourism; EARTH, a university and foundation dedicated to environmental protection and development in Latin America. Additionally, students will visit several important eco-tourism sites including Arenal Volcano, Tabacón Hot Springs, Rincón de la Vieja National Park, and Punta Leona.

The excursion to Nicaragua includes tours of Granada and the capital city, Managua, as well as a boat tour of the islands of Lake Nicaragua and a visit to a local radio station.

Students will have required reading assignments related to the topics of study. All students will research and conduct a case study of one of the following industries: media, marketing, Public Relations, or eco-tourism. Following the program, students will submit projects (a written report or a presentation) on their chosen industry.

Cost in US$: Approximately $2,690.

Tuition and Fees: Estimated tuition and fees for 3 credit hours (based on standard tuition rate): $584. *

*Actual expenses for KU students will vary by the student's individual tuition compact. Non-KU students will pay the standard tuition rate listed above.

Additional costs: Airfare, passport, some meals, books, and personal expenses.

Note
All dates, costs, and program information are subject to change as necessary due to fluctuations in the exchange rate or other reasons.

Experience Required: no

This Program is open to World Wide Participants.

Application Process Involves:

• Letters of Reference
• Transcript
• Written Application