Fashion Styling

  Italy

• Milan: 
Milan

Term: Throughout the year 

Description: In today's fashion business stylists are those professionals who can apply their unique taste in order to give shape to distinct, instantly recognizable looks.

Stylists play a key role during a photo shoot and/or a fashion show, defining concepts and moods that will have to be followed by all the other professionals committed to it: photographer, models, make-up artist and hair-stylist. As a result, stylists set the background, find the proper accessories and location, supervise fittings.

Stylists are also in charge of visual merchandising and/or collaborations with magazines to decide how to present hints and suggestions of upcoming seasons.

Styling has a strong impact on the success of a fashion collection as well; both in the creation of a collection and its presentation through fashion shows or advertising campaigns, stylists play a major and pivotal role.

A full awareness of the connections between change of taste, attitudes and the social/environmental evolution are basic elements in the trend research process and can make a strong inspirational source to design looks and meet the audience demands of today and tomorrow. Stylists are thus able to analyze the historical and cultural sides of today in order to give shape to tomorrow's fashion and style. With regards to this, stylists can support the work of companies wishing to invest in the research and development field. Uptodate's final goal is to train skilled market experts, people able to study and develop styles, discovering moods and providing the needed advice to create products strongly connected to the customer demands.

Frequency and Duration

The student attends lessons in fixed hours. The number of students accepted is limited and applications can be submitted until the exhaustion of available seats.

Duration course: 144 hours
Duration single lesson: 6 hours
Attendance: from Monday to Friday
Hours: 9:30 - 12:30 / 14:00 - 17:00

The minimum requirement to participate is to be at least 18 years of age.

Highlights: Course Program

Fashion and style, the beginning
Costume, fashion and style: from civilization to renaissance
From Baroque to the bourgeois époque
The 1900s style of eccentricism
The 2000s and the global market
Fibres, thread, textiles and material
Show room. Sociology of the shop window
Store concept and visual merchandising
Different types of stile: editorial and creative
Fashion styling today
Comparison between style and design
Chromatology
Accessories
Marketing in fashion
Introduction to commercial fashion
Clients and target analysis (demographics, psychographics and prime locations)
Introduction to sales techniques in fashion (includes reference to production cycles in fashion)
Producing a fashion show
Individual celebrity analysis
Who's who in fashion
Portfolio preparation for presentations to agencies and publishers

Degree Level: Bachelors Degree (Undergraduate)

Minimum Education: High School

Cost in US$: Enrollment fee: 300 Euro (UE) / 400 Euro (Non UE); Tution fee: 2950 Euro

Experience Required: no

This Program is open to Worldwide Participants.

Participants Travel to Italy Independently or in Groups

Typically Participants Work in Groups of 8-12

Application Process Involves:

• In-Person Interview when Feasible
• Online Application plus Application Assessment
• Other
• Phone Interview
• Written Application

Post-Program Services Include:

• Job and Internship Network

UpToDate Fashion Academy's Mission Statement: Uptodate Fashion Academy was established with the basic aim of developing a high quality educational project focused on specific and strongly sought-after branches of the fashion business. Since then, Uptodate has developed and specialized on markedly innovative sides of the fashion business, quickly building up a reputation as a distinguished, unique player in the Milan fashion scene and attracting an increasingly large international audience. The Academy's vision is to give untrained students the chance to turn into high qualified professionals thanks to intensive, full time programs steadily connected to the strongest demands of the current fashion business. Located in a two storey facility in the very heart of Milan, close to the major fashion streets of the city, Uptodate Fashion Academy relies upon a stunning location, internationally renowned teachers, a special and certified didactic method and a strong job placement service in order to provide students with the highest level of quality to study and learn fashion in Milan.

Year Founded: 2001