Master in Marketing

  Switzerland

Lugano

Term: Academic Year 

Description: Managing relationships with customers and suppliers is the key issue in any business because all organizations depend on their clients for resources they need to continue their business. That applies equally to private businesses and other institutions. Managing market relationships effectively requires specific skills and knowledge in several fields, in particular in business, economics and communication.
The aim of this programme is to explore the various aspects of market relationships and their impact on the task of marketing. More specifically the programme aims to develop in particular two types of skills: firstly, the ability to analyze and interpret market behavior and market dynamics, secondly the ability to conceive and put into practice effective solutions that a company can adopt in dealing with customers and other market players.
The programme stretches over two years (120 ECTS credits) and is structured so as to allow the students to personalize their study curricula allowing them to choose from the range of courses offered on the basis of their individual interests. Lectures, seminars, case analyses and business games, as well as individual and group projects are the learning tools used. A particular characteristic is the use of active teaching methods to allow the students to develop their own individual skills with particular attention to the application of concepts to common business situations.

Highlights: A distinctive feature of the programme is the attention paid to specific marketing issues in the business-to-business and service sectors, as well as the international dimension of marketing.

Graduates from the programme will be ready to assume positions of general management for which marketing competence is a key component. The competences acquired fulfill the requirements for professional careers in companies of different sizes in several more specialized marketing roles, such as product, market, area or sales management, and market communication and research.

Degree Level: Bachelors Degree (Undergraduate)

Cost in US$: 15000

Experience Required: no

Participants Travel to Switzerland Independently

Typically Participants Work Independently or in Groups of 30

Scholarships are Available. please consult our website for up-to-date information on grants

Application Process Involves:

• Resume
• Transcript
• Written Application

Typically The Application Process Time is 1month

Post-Program Services Include:

• Alumni Network
• Job and Internship Network

University of Lugano, Switzerland's Mission Statement: USI: an innovative, international, and interdisciplinary university The University of Lugano (Universita della Svizzera italiana-USI) was founded in 1996. As a public institution independent of state control, it joined the nine cantonal universities and two federal institutes of technology that form the Swiss university system. It distinguishes itself as the only university outside Italy where the official language of teaching is Italian and English. Today, USI comprises four Faculties: Economics, Communication Sciences and Informatics in Lugano, and Architecture in Mendrisio, for a total student population of approximately 2500 from 40 different countries, and a total teaching staff of 619 professors and assistants.

Year Founded: 1996